To launch their new product Ms. Fix It, Baublerella reached out to me for a series of branded lifestyle images featuring the adorable new jewelry kit. From my previous work with Chevis and her super chic brand, I knew this was going to be fun!
Inspired by her new product and brand aesthetic, I wanted to create an image library that told the story of a "Baublerella Girl" using Ms. Fix It. We created three scenes - working, packing and fixing - which featured the jewelry repair kit on a styled desk, in a packing-for-vacation scene and "in action" fixing jewelry. I propped and styled the shoot using feminine details in classic Baublerella colors and accentuated the small product details with bright, minimalistic imagery.