To re-launch the website of custom paper-goods company, Sweet Sanity Designs, I was so excited to produce, style and photograph the brand's entire image library!
Working with the company's founder and chief #girlboss, Kerry, we showcased over twenty product collections, including a wedding reception tablescape, a bridal shower mimosa bar, and a sweet baby shower scene.
Playing with color and props, I worked to bring the brand's stickers, labels and prints to life. For consistency and e-commerce, I also shot a library of blank "template" images, styled for Sweet Sanity to use as product imagery across the entire shopping site. More on that below!
Beyond her branded lifestyle photography, Kerry and I also developed template imagery for her products. With thousands of designs, colors and patterns, we couldn't possibly photograph them all. But our solution was simple and effective. We styled and shot the core items in Kerry's product list and then different designs/labels/stickers could be photoshopped onto the items! Below is an example of her "Bottle Label" page, featuring a variety of my template photos.